Personal brand · Educational platform · 2025
Amalya Asaturyan
A clinical psychologist site with separate paths for consultations, courses and school, online payment and Telegram integrations.
- 7
- site sections
- 4
- user scenarios
- YooKassa
- online payment
- 2
- Telegram bots
Challenge
A clinical psychologist needed more than a business card site — an entry point for the audience. Consultations, courses, school and video library are different products with different paths. Visitors must quickly find an answer to their request.
Solution
Built a Next.js platform: the home page routes by request, each product got a dedicated sales page. Booking, payment and Telegram bots are built into scenarios without manual handling.
Four user scenarios
The site does not funnel everyone into one form. Visitors choose their need on the home page and reach the relevant section — consultation, course, school or video library.
01
Consultation
Home → Consultations → Telegram / form
02
Course
Home → Courses → Program card
03
School
Home → School → Payment → Telegram bot
04
Video
Home → Video → Expert content
What was delivered
- Analyzed audience and designed funnels
- Developed UX scenarios for four directions
- Created interface design and visual system
- Built frontend and backend on Next.js
- Set up Telegram bots for inquiries and school
- Connected YooKassa payment
- Integrated Kinescope video library
- Implemented SEO, analytics and legal compliance
Key decisions
01
From situation to solution
The home page does not list services — it helps articulate a request. Four paths lead to consultation, course, school or video library — without menu hunting.
- 4 paths from home
- Situation → solution
- Fewer clicks
02
Programs with payment and bot
Program catalog with pricing, YooKassa payment and access via Telegram bot. Buyers complete the path without a manager.
- Program catalog
- YooKassa
- Telegram bot
03
Consultations and online products
Consultation formats and pricing with booking via Telegram. Individual and family sessions, express reviews and online products — each with its own entry point.
- Formats and pricing
- Telegram booking
- Online products
Features
- Request-based routing on the home page
- Consultation booking via Telegram
- Course catalog with program cards
- School funnel with online payment
- Video library with protected playback
- Two Telegram bots for inquiries and access
- Legal documents and privacy policy
- Mobile version as the primary scenario
More features
- Analytics
- SEO optimization
- Responsive layout
- VPS deployment with SSL
Technology
Development
Integrations
Infrastructure
Outcome
The psychologist got one platform instead of scattered pages. Consultations, courses and school work as separate products within one system with payment and Telegram.
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Следующий проект Andrey Khlynov